Since 2005 the International Internet Day has been celebrated to commemorate a momentous day in the history of telecommunications and technology.
On 29th October 1969 the first electronic message was sent from one computer to another in California. The exchange took place over ARPANET. This was one of the world’s first computer networks and the precursor to what we know as the internet today. This event was to follow only a few months after Neil Armstrong was the first man to land on the moon.
Internet usage today
The 2018 Global Digital suite of reports from We are Social and Hootsuite reveals that there are now more than four billion people around the world using the internet.
Well over half of the world’s population is now online, with the latest data showing nearly a quarter of a billion new users came online for the first time in 2017. Africa has seen the fastest growth rates with an increase of 20% across the continent.
Much of this year’s growth in internet users has been driven by more affordable smartphones and mobile data plans. More than 200 million people got their first mobile device in 2017, and two-thirds of the world’s 7.6 billion inhabitants now have a mobile phone.
Social media use continues to grow rapidly too. In excess of three billion people around the world use social media each month, with 9 in 10 of those users accessing their chosen platforms via mobile devices.
Time spent on the internet
The latest data from GlobalWebIndex shows that the average internet user now spends around 6 hours each day using internet-powered devices and services – that’s roughly one-third of their waking lives.
If we add this together for all four billion of the world’s internet users, we’ll spend a staggering one billion years online in 2018.
Wearsocial gives an abundance of information on internet usage on different platforms around the world.
Business and the internet
Originally the Internet served to interconnect laboratories engaged in government research. Since 1994 it has been expanded to serve millions of users and a multitude of purposes in all parts of the world.
In a matter of a few years, the Internet consolidated itself as a powerful platform that has changed the way we do business forever,
With a low investment, anyone can have a web page. This way, virtually any business can reach a huge market, directly, fast and economically, no matter the size or location of the business.
Data collection and GDPR
Data has become a major priority for businesses of all sizes. The capture and analysis of data form a better understanding of day-to-day operations, making business decisions and learning about customers.
Customer data is a focus area all its own. From consumer behaviour to predictive analytics, companies capture, store and analyse large amounts of data on their consumer base every day. Some companies have even built an entire business model around consumer data, whether they create targeted ads or sell to a third party. Customer data is big business.
The new General Data Protection Regulation (GDPR) brought in in May of this year, lays out of the rules of data, capture, storage, usage and sharing for companies of the vast amount of data businesses’ hold on consumers. The data protection laws are the most important change in data privacy in 20 years. They are designed to give individuals a modicum of control over how a third party uses and stores their data.
Key changes in GDPR
Companies are no longer able to use long illegible terms and conditions full of legalese. A business must request consent in an intelligible and easily accessible form, with a clear purpose for data processing. Consent must be clear and distinguishable from other matters and provided in an easily accessible form, using clear and plain language. It must be as easy to withdraw consent as it is to give it.
Right to Access
Part of the expanded rights of data subjects is the right for anyone to obtain confirmation as to whether or not personal data concerning them is being processed, where and for what purpose. Further, the data controller must provide a copy of the personal data, free of charge, in an electronic format.
Right to be Forgotten
The right to erasure entitles the data subject to have:
- the data controller erase his/her personal data
- cease any sharing of the data, and;
- potentially have third parties halt processing of the data.
The conditions for erasure (right to be forgotton) include the data no longer being relevant to the original purposes for processing, or a data subject withdrawing consent.
The new Data Protection Laws can be confusing. If not adhered to correctly, can cost your business in fines and lost data. We hope you managed to attend our seminars and workshops we offered earlier in the year but if you are in any doubt or if you think we can help you further please do not hesitate to contact us.