The event was established by World Intellectual Property Organisation in 2000. This was to raise awareness of how patents, copyright trademarks and designs impact on daily life.
What is Intellectual Property?
Intellectual property (IP) refers to creations of the mind, such as inventions, literary and artistic works, designs and symbols, names and images used in commerce – as described by WIPO, World Intellectual Property Organisation.
Company officers have a duty to protect their businesses. They, therefore, have a duty to protect their Intellectual Property (IP). If your business is unique it’s likely to have its own IP. This can be in the form of registered patents, trademarks, design rights and copyright. Also, lesser known IP, such as proprietary know-how and trade secrets. Sadly, it is common for businesses to miss this point and overlook the importance of understanding and protecting this asset. The fallout can be great and damaging resulting in the loss of opportunities, increased risks to the business and expensive and timely litigation.
How can we help?
Kidwells can offer advice and deal with your intellectual property issues in many areas:
- Research and development
- Marketing arrangements
It does not matter if you are a large or small, private or public entity we have expertise in statutory and common law IP to be able to assist you.
Through IP audits and due diligence reviews, services can be provided relating to IP identification, protection, maintenance and exploitation whilst considering how you operate, your culture, your strategy, current and future product lines and current and prospective market positioning.
As a first step, it is important to conduct some proper groundwork by helping you understand the importance of and implement useful, basic, easy, straightforward IP related agreements (based on standard templates) that you can adopt quickly enabling you to exploit your IP whilst reducing your risks.
By adopting the Kidwells IP toolkit you will be well on the way to ensuring you are protecting yourselves and your business by protecting your IP.
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